Red Stripe introductions: Ludwig Siegele
This is what you find about me when you go to the “Media Directory” on Economist.com:
Ludwig Siegele started his journalistic career in 1990 as the Paris Business and Political Correspondent of Die Zeit. In 1995, he moved from France to California to write about the internet, first for Die Zeit and then for The Economist. In 1998 he became the US Technology Correspondent for The Economist, based near Silicon Valley. In 2003 Ludwig moved to Berlin as Germany correspondent.
Of course, there is more to the story. I’m married and have two great kids, Emma (10) and Milo (6), with whom I spend much of my free time (if I’m not out investigating the Berlin club scene with my equally great wife Alix, who is the first victim of Project Red Stripe: she will be a single parent in Berlin while I’m trying to be creative in London. Thank you so much, Ali!). I’ve studied economics and political science and went to journalism school in Cologne and Paris. I was born in Tübingen, a lovely town in southern Germany, 44 years ago (which makes me the team’s Methuselah).
And for those familiar with the Myers Briggs Type Indicator, this questionable personality questionnaire, much liked by the Economist management, which all Red Stripes had to take as part of a team awareness exercise this week: I’m an INTJ. “May appear so unyielding that others are afraid to approach or challenge them”, it says in my MBTI interpretative report. Guess my team mates are in for a tough time…
